As a result of many factors in the last several decades, citizens of the United States have become sensitized to the issues of health and personal fitness.  While most people are now aware of the importance of overall fitness, many people are still not actively involved in fitness programs because of a variety of reasons including:

-	the intimidating atmosphere of public health clubs
-	lack of knowledge on how to have an overall balanced fitness program
-	no desire to participate in the generic fitness center experience where sophisticated exercise equipment is almost ubiquitous, but a real lack of personalized instruction and care is pervasive
-	general lethargy

The December 19xx issue of Fitness Journal evidenced that there has been a statistical trend among the middle and upper middle class towards seeking individualized instruction and training tailored around a particular individual’s needs and goals.